How to Prosper in an Ever Changing Industry

Yes, the music industry has changed... but so has every other industry over the years. Change is inevitable. Successful musicians adapt to those changes, and utilize them to their advantage.

Businesses succeed because they're focused on success. When they create a great product, or provide a great service, and put it out there as a valued offering to others, they succeed. The same is true for musicians.

Here's a sneak peek inside this episode:

• [2:22]  Why this change is good for us as independent musicians.
• [3:05]  The two mindsets that we can have when looking at these changes:
  1. Abundance - there are opportunities that empower us.
  2. Scarcity - there are no new opportunities.
• [4:34]  As a creator of songs, it's essential that you view what you're creating and putting out into the world as a value-added business.
• [5:30]  Not only has the industry changed, but our consumers have changed as well.  People absorb music now in a completely different way than they did just 20 years ago.  We need to utilize these changes to our advantage.
• [8:40]  In order to successfully monetize our music, and make ourselves more valuable in the marketplace, it's essential that we actively learn about the industry that we're in.
• [13:36]  The words we use can take us from a self-defeating mindset, to an opportunistic mindset very quickly.

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